‘Don’t be a pillock’: Helen Mirren’s anti drink-driving ad is perfection

There are just four days to go until the American football extravaganza that is the Super Bowl, but we're always more interested in the ads (and the half-time show) than the actual game.

Budweiser generally goes all out for its Super Bowl ads, but this year they've taken a different slant.

Rather than promote beer-drinking to viewers, they're instead warning people of the dangers of not drinking and driving. And in a genius move, they've employed Helen Mirren to get their message across.

"Hello, I'm Helen Mirren, a notoriously frank and uncensored British lady," she begins.

"If you drive drunk you – simply put – are a short-sighted, utterly useless, oxygen-wasting human form of pollution."

Tell us how you really feel, Helen.

The ad is part of Budweiser's #GiveADamn campaign, which is urging drinkers to never drive while under the influence.